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Data cleaning and enrichment tailored to your industry, team, and use case.
Data validation services check whether the records in your database are correct, current, and usable. A validation service takes your existing data (contacts, accounts, addresses, emails, phone numbers) and verifies each field against authoritative sources: SMTP servers for email, carrier databases for phones, USPS for addresses, state registries for licenses. What comes back is your same file with every record marked valid, invalid, or corrected.
That's different from enrichment, which adds new fields, and from cleaning, which fixes formatting and removes duplicates. Most real projects need all three, which is why this page organizes everything we do by industry, team, and use case. If you want the deeper explanation of how validation fits into a data project, start with our data validation services page or the what is data enrichment guide.
A provider runs your records through verification checks, applies human QA to the ambiguous cases, and returns a scored file. At Verum the workflow is deliberately boring: you send a CSV or a CRM export, we validate it against 50+ sources, and you get it back in 24-48 hours with a per-field confidence score. No platform to learn. No seats to license.
The reason companies outsource this instead of buying software: software validates format, a service validates truth. A regex can tell you [email protected] is shaped like an email. It can't tell you Jane left Acme eight months ago. Checking that requires cross-referencing employment signals, and that's the work a provider does for you.
Almost any field in a B2B database. The five we validate most:
| Validation type | What gets checked | Typical failure rate we see |
|---|---|---|
| Email validation | SMTP deliverability, catch-all detection, role accounts, spam traps | 15-30% of a 2-year-old list |
| Account validation | Company still operating, correct legal name, website live, right industry code | 5-10% defunct or renamed |
| Address validation | USPS standardization, deliverability, ZIP+4, company-location match | 10-20% undeliverable or moved |
| Phone validation | Carrier lookup, line type, disconnected numbers | 20%+ on lists over 18 months old |
| Contact-role validation | Person still at company, current title, seniority mapping | ~30% job-change decay per year |
Those failure rates compound. A 10,000-contact CRM that nobody has validated in two years usually has 3,000-4,000 records with at least one bad field. That's the math behind our CRM hygiene work.
Yes. US validation runs against USPS, state business registries, and NPI/licensing databases where relevant. Canadian records validate against Canada Post formats and provincial registries. We handle international B2B records too, though source coverage varies by country, and we tell you upfront where confidence drops rather than returning guesses.
One disambiguation, since search engines mix these up: this page is about validating business data. If you landed here looking for "service validation and testing" in the ITIL sense (the practice of verifying that new IT services meet requirements before release), that's IT service management, and a different discipline entirely.
Give your reps data worth calling
Run campaigns that actually deliver
Build systems that scale
Every industry has its own data problems. Healthcare needs NPI verification, fintech needs KYC-grade accuracy, and SaaS needs tech stack signals. Pick your vertical.
It means verifying that the data you already have is true. Every email, phone, address, and company record gets checked against live sources and marked valid, invalid, or corrected. Validation confirms existing fields. Enrichment adds new ones.
Software checks syntax and known-bad lists, and your team still runs the project. A provider does the whole job: multi-source verification, human review of edge cases, and a finished file back in 24-48 hours. For a one-time cleanup or a quarterly refresh, a provider is usually cheaper than an annual software contract your team uses twice.
Account validation confirms the company itself: still operating, correct legal name, right industry, live website. Address validation confirms the physical location: USPS-deliverable, correctly formatted, and matching where the company actually is. A record can pass one and fail the other, like an active company that moved offices last year.
Yes. US and Canadian records have the deepest source coverage (USPS, Canada Post, state and provincial registries). International B2B records can be validated too, with confidence scores that reflect thinner sources in some countries. We flag low-confidence regions instead of papering over them.
No. ITIL's "service validation and testing" practice verifies that new IT services meet design requirements before they go live. That's IT service management. The validation services on this page verify business data: contacts, companies, emails, phones, and addresses in your CRM.
Start with your symptom. Bouncing emails or bad phone numbers: go to Data Quality & Hygiene. Reps complaining about stale records: CRM Hygiene. Missing firmographics for targeting: the enrichment pages under Targeting & Segmentation. Industry-specific requirements like NPI or KYC: your vertical under Solutions by Industry. Still unsure? Send us a sample and we'll tell you what's actually wrong with it.
Tell us about your data challenges and we'll recommend the best approach for your specific situation.
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