Why This Exists
I spent a decade in B2B sales at Salesforce, Microsoft, and Snapdocs. At every company, the same problem: the CRM was full of garbage data. Disconnected numbers, bounced emails, contacts who'd left the company two years ago. Reps wasted hours researching before they could even pick up the phone.
The "fix" was always expensive. Hire an agency for $12K and wait six weeks. Buy a ZoomInfo license for $50K/year. Assign an intern to manually clean spreadsheets. None of it scaled, and most of it didn't even work that well.
When AI tools got good enough to do reliable data work, I realized the entire services model was about to break. An AI agent can do in 20 minutes what a contractor does in 4 hours. So I built a company around that.
What We Actually Do
You send us your data. We clean it, enrich it, and send it back. Usually within a day or two.
That means deduplicating your CRM, verifying that businesses are still operating, finding the right contact person, and appending verified emails and phone numbers. We pull from 50+ data sources and cross-reference everything. A human reviews every project before we deliver it.
We're not a platform. There's nothing to implement, no dashboard to learn, no seat licenses. You pay per record, you know the cost upfront, and the data is yours to keep.
Why Per-Record Pricing
Agencies bill by the hour because it's good for them. The longer the project takes, the more they make. There's zero incentive to be efficient.
We charge per record because AI lets us do the work fast without cutting corners. Processing 100,000 records costs us roughly the same as 10,000, per record. So we pass that efficiency on. You get a fixed quote before we start, and that's what you pay.
Who I Am
I'm Rome. Before Verum, I was Head of Sales at Datajoy (acquired by Databricks), sold CRM and AI products at Microsoft, and was an early hire at Snapdocs through their Series A to D (Sequoia, Founders Fund, YC, Tiger Global). MBA from UC Berkeley Haas.
I've sat in the chair where bad data costs you deals. That's why I built this.
The Name
Verum is Latin for "truth." Seemed fitting for a company whose entire job is making sure your data is accurate.
Common Questions
What does Verum do?
We clean and enrich B2B data. You send us a file, we deduplicate it, verify each business is still operating, find the right contact person, and append verified emails and phone numbers from 50+ data sources. A human reviews every project before delivery.
How is Verum different from hiring an agency or buying ZoomInfo?
Agencies bill hourly, so a cleanup can run $12K and take six weeks. ZoomInfo is a $50K/year license that sells you net-new contacts and requires you to delete the data when you cancel. Verum charges per record, quotes the price before starting, and the finished data is yours to keep.
Who is behind Verum?
Rome Thorndike. Before Verum he was Head of Sales at Datajoy (acquired by Databricks), sold CRM and AI products at Microsoft, and joined Snapdocs early through its Series A to D. MBA from UC Berkeley Haas.
How long does a project take?
Most projects come back within 24 to 48 hours. Larger datasets can take longer, and the timeline is spelled out in your quote before we start.
Can I test the quality before paying?
Yes. Send 20 records and we'll clean and enrich them free, no sales call required. You see the output before spending anything.
Want to Try It?
Send us 20 records. We'll clean and enrich them for free so you can see the quality before you spend anything. No sales call required.
If you've got questions or want a custom quote, reach out here.
Learn more: Our Services | Pricing | CRM Hygiene | Industry Solutions