Rep-run event
✕Rep's contacts plus one email
✕Registrations trickle in the last four days
✕Nobody knows what's working
✕CRO finds out at the debrief
FOR AESTHETICS AND MEDICAL DEVICE BRANDS
Event-led growth starts with who's in the room.
Event website live in days, proven marketing campaigns, and audiences built from live provider data.
Event Scorecard
Tuesday, 6:40 AM, sent to your CRO
✓Dallas, Oct 947 reg+18%
✓Phoenix, Oct 1631 regOn pace
✓Nashville, Oct 2322 reg-9%
✓Tampa, Nov 612 reg+4%
✓Denver, Nov 136 regNew
Built for brands that sell into private practices
Aesthetics devices
Medical devices
Dental
Diagnostics
Wellness
Recognized by
Most event expenses are committed before attendance is known.
Venue, speaker, dinner, travel, and demo units are planned before the first registration.
Filled by Thursday
✓
Provider audience from Provyx, our data service
Owners, physicians, NPs. Pulled by specialty, ZIP, and practice type.
✓
Registration site live in days
Each registration traced to the ad, text, or call that produced it.
✓
48 creatives tested in week one
Spend moves to the hooks that register providers.
✓
SMS and voicemail on a schedule
Timed to the registration curve, so the last two weeks aren't a scramble.
✓
Scorecard at 6:40 AM, each day
Pacing, forecast, blended CPL. Your CRO reads it before coffee.
What you get for each event
Each engagement covers audience selection, registration, promotion, pacing, and reporting in one coordinated operating plan.
Five pieces. built by Verum. yours to see.
By invitation · Saturday, Oct 9, 2026 · 9:00 AM · Dallas
The invitation list is built for the defined audience.
A Saturday in Dallas: clinical data, each platform hands-on, a growth plan for your practice.
38 of 40 seats claimed
50+PUBLICATIONS
6PLATFORMS HANDS-ON
1:1CONSULTATIONS
4SPECIALTY TRACKS
Concept page. Layout matches the sites we run; the brand is fictional.
A complete registration site with a stated launch schedule
Home, agenda, venue, specialty pages, confirmation, and calendar invite, with attribution checked before launch.
✓Launch date stated in the scope
✓Direct-visit registration measured by event and audience
✓Analytics implementation verified before traffic starts
Lakeview Aesthetics & Wellness
4120 Preston Rd, Plano, TX 75093
✓OwnerDr. Maya Lindqvist, MD
✓PracticeMed spa, 2 locations
✓Distance14 mi from venue
✓Mobile+1 469-555-0171
✓StatusVerified open
Northline Skin Clinic
Permanently closed | Removed
Sample records. Names are fictional.
Provider audiences from Provyx, our healthcare data service
Practice owners, physicians, NPs, and practice managers within driving distance of the venue.
✓Pulled by specialty, ZIP, and practice type
✓Closed and moved practices removed
✓Scoped audience delivery, not a list rental
Creative test matrix
Dallas + Phoenix cycle
C1C2C3C4C5C6C7C8
Clinical data
Practice growth
Patient demand
Hands-on
KOL keynote
Peer proof
Winner: the higher measured registration rateRegistration rate, low to high
Illustrative results. The matrix structure is the one we run.
Ad variants run as a structured test matrix
Audience, message angle, and creative are tracked as separate variables so the team can compare like with like.
✓Test cells defined before launch
✓Low performers removed after a stated review window
✓Retargeting audience and exclusions documented
14 days outExample invitation: Dr. Lindqvist, you’re invited to a Saturday symposium in Dallas on Oct 9 covering clinical data, hands-on platform sessions, and practice planning. Reply for details or use the stated suppression instruction.
7 days out12 seats left for Saturday in Dallas. Want one held for you?
YES
48 hours outYou're confirmed for Saturday. Doors 9:00 AM, Signature Ballroom. Calendar invite sent.
Sample thread. Names are fictional.
Texts and voicemails, timed to the curve
Outreach timing is planned around each event and reviewed against recorded channel permissions and current campaign rules.
✓Permission records reviewed before launch
✓Invitation framing, no offers, no drug names
✓Each reply routed to your rep
The scorecard your CRO reads each morning
Registrations, pacing against sister events at the same days-out, direct-traffic forecast, blended CPL, and what's working.
✓One screen, each event in flight
✓Forecast early enough to move spend
✓Ads, SMS, and voicemail in one CPL
Event Scorecard
Tuesday, 6:40 AM
| Event | Registered | Pacing vs sister | Forecast | Blended CPL |
|---|---|---|---|---|
| Dallas, Oct 9 | 47 | +18% | 58 | $27 |
| Phoenix, Oct 16 | 31 | On pace | 44 | $31 |
| Nashville, Oct 23 | 22 | -9% | 38 | $34 |
| Tampa, Nov 6 | 12 | +4% | 41 | $29 |
| Denver, Nov 13 | 6 | New | 40 | $33 |
Decision rule: keep the message angle with the higher measured registration rate for that event and audience.Schedule changes are recorded with the evidence and decision date.
Illustrative numbers. Layout and metrics match the daily report.
ILLUSTRATIVE PROGRAM
How to compare a regional event series
Use the same team, venue profile, and budget categories so the comparison isolates campaign changes.
Registration site
BEFORE
Weeks
AFTER
Days
Live before the first ad runs
Ads tested per event
BEFORE
1
AFTER
100+
48-variant matrix
Visibility on pacing
BEFORE
Day of
AFTER
6:40 AM daily
Every event, every morning
PER-EVENT ECONOMICS
Blended cost per registration
Each registration traced to its source
From signed to filled room
Four steps. The first two happen in the first week.
Audience
We pull providers for the metro from our database. You confirm the list.
Site and ads live
The registration site, attribution, and initial creative set launch on the written project schedule.
Cut and scale
Bottom third of ads cut each few days. Spend moves to what registers providers.
Scorecard
Your CRO gets pacing, forecast, and blended CPL for each event, each morning.
Book an event consult
Start with one event.
Who this is for
The service is designed for teams that sell to private practices through regional education, demos, and in-person events.
✓Devices, aesthetics, dental, diagnostics, or wellness sold into private practices
✓Regional educational events, workshops, or hands-on demo days
✓A CRO or VP Sales who owns the event calendar
✓Four or more regional events a year
✕Pharma speaker programs. Different compliance, different world.
✕Selling into hospitals through formal procurement
✕One national conference instead of a regional series
Common questions
What does Verum do?
We fill regional events for medical device, aesthetics, dental, diagnostics, and wellness brands that sell into private practices.
Where does the provider audience come from?
From Provyx, our healthcare data service. Practice owners, physicians, NPs, and practice managers within driving distance of the venue are filtered by specialty, ZIP, and practice type. Closed and moved practices are removed before delivery. The campaign uses a scoped audience delivery rather than a list rental.
How fast can an event campaign launch?
The proposal sets the launch sequence and dates after the venue, audience, creative inputs, approvals, and tracking requirements are known. It also states the remedy attached to any written delivery commitment.
What does it cost to fill a room?
Start with a dated event sample and define which media and outreach expenses belong in the numerator and which registrations count in the denominator. The proposal records that measurement method and the approved event budget.
How are SMS and voicemail outreach decisions reviewed?
Before launch, the project sheet records the audience file, message, channel, sender, schedule, and responsible approver. Changes are logged against that approved version.
Do you work with pharma brands?
No. Pharma speaker programs run under a different compliance regime, and hospital procurement sales follow a different playbook. This model is built for regional educational events sold into private practices.
Book an event consult
Bring the dates and cities for the events you want to evaluate.
You leave with a measurement plan and a scope-specific target for each event.
Start with one event. The proposal states the launch schedule, reporting milestones, and remedy for a missed commitment.