Privacy Policy

Last updated: February 14, 2026

Verum Data Services, operated by Pariter Media Inc. ("Verum," "we," "us," or "our"), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website at veruminc.com (the "Site") or use our services.

Information We Collect

Information You Provide

When you fill out a contact form, request a quote, or otherwise communicate with us, we may collect:

  • Name and job title
  • Business email address
  • Company name
  • Phone number (if provided)
  • Information about your data needs or project requirements

Information Collected Automatically

When you visit our Site, we automatically collect certain information through analytics tools, including:

  • IP address and approximate geographic location
  • Browser type and operating system
  • Pages visited, time spent on pages, and referring URLs
  • Device information (screen size, device type)

Analytics Services

We use Google Analytics 4 and Microsoft Clarity to understand how visitors interact with our Site. These services collect anonymized usage data to help us improve the user experience. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and provide quotes
  • Deliver our data cleaning, enrichment, and analysis services
  • Improve our website and services
  • Send relevant communications about our services (only with your consent)
  • Comply with legal obligations

Data Sharing

We do not sell your personal information. We may share information with:

  • Service providers who help us operate our business (e.g., hosting, analytics)
  • Legal authorities when required by law or to protect our rights

Client Data

When clients provide data for cleaning, enrichment, or analysis, that data is processed solely for the purpose of delivering the contracted service. We do not use client data for any other purpose, do not share it with third parties (except as needed to deliver the service), and delete it upon completion of the project unless otherwise agreed.

Data Security

We implement reasonable technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. Our Site is served over HTTPS, and we follow industry best practices for data handling.

Cookies

Our Site uses cookies and similar technologies for analytics purposes. These are set by our analytics providers (Google Analytics, Microsoft Clarity). You can control cookies through your browser settings.

Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Request correction or deletion of your information
  • Opt out of marketing communications
  • Request a copy of your data in a portable format

To exercise any of these rights, contact us at the information below.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us: