Why Teams Look for Adapt Alternatives
You've been paying $3K‑$12K+/year for Adapt. The database is big. The interface is fine. But your CRM data is still a mess. Duplicates, outdated titles, bouncing emails, missing firmographics. Adapt gives you access to data. It doesn't clean the data you already have.
Adapt Solves a Different Problem
Adapt is industry-focused B2B data. That's useful for prospecting. But it doesn't deduplicate your CRM, validate your existing emails, standardize your fields, or fill in missing firmographic data on your current accounts. Those are the problems that actually drive data quality, and they're the problems Verum solves.
Self‑Serve Tools Still Require Your Time
With Adapt, your team logs in, searches, exports, imports, deduplicates, and validates. You're paying for a platform but still doing the work. If your ops team is already stretched thin, adding another self-serve tool doesn't help. It adds another workflow to manage.
Annual Contracts Lock You In
Adapt typically requires annual contracts at $3K‑$12K+. If your needs change, your budget shifts, or the tool isn't delivering expected value, you're still on the hook. Verum charges per project. Use us when you need us. Stop when you don't.
Data Deletion on Cancellation
Most data platforms, including Adapt, require you to delete sourced data when your subscription ends. That means the contacts and accounts you've been enriching your CRM with may need to be removed. With Verum, enriched data is yours permanently. No deletion clauses.
How Verum Compares to Adapt
Verum is a fundamentally different approach to B2B data. Instead of giving you a platform to search and self-serve, we handle the entire data quality process. You send us your CRM data. We clean, enrich, validate, and return it. Done.
Done‑For‑You Service
You don't need another login, another dashboard, or another tool to manage. Send us a file (or give us API access to your CRM) and we handle everything: deduplication, email validation, firmographic enrichment, title normalization, and quality scoring.
The difference: Your team spends zero hours on data cleanup. Zero hours on platform management. Zero hours on export/import cycles.
50+ Sources, Not One Database
Adapt has one database. Verum cross-references 50+ sources for every record. More sources means higher match rates, more accurate data, and fewer gaps.
Human QA on Everything
With Adapt, data quality is your team's responsibility. With Verum, every project gets human review before delivery. Our team catches the edge cases, false matches, and data anomalies that automation misses.
What Makes Verum Different from Adapt
- Data you already have. Adapt helps you find new contacts. Verum makes your existing data accurate and complete. Different problems.
- Human QA included. With Adapt, data quality is your problem. With Verum, every record gets human verification before delivery.
- No annual contracts. Adapt locks you into annual contracts at $3K‑$12K+. Verum is per-project. Use us once or set up recurring work.
- Full-service, not self-serve. Adapt gives you a platform and expects your team to do the work. Verum does the work for you.
- You own the data. Cancel Adapt and you lose access to data you've been paying for. Verum data is yours forever.
Getting Started Takes Less Time Than Your Average Meeting
Step 1: Free Assessment (5 minutes)
Upload a sample file or tell us what you need. We'll review your data and tell you exactly what we can do, with expected match rates and timelines.
Step 2: Discovery Call (30 minutes)
We'll walk through your current stack, data sources, and goals. No sales pitch. Just a technical conversation about your data.
Step 3: Data Analysis (on us)
We run a free analysis on a sample of your records so you can see results before committing to anything.
Step 4: Full Engagement
Once you approve the sample results, we process your full dataset. Most projects complete in 24‑48 hours.
Step 5: Ongoing (if you want it)
Data decays at 30% per year. We offer quarterly or monthly re‑enrichment to keep your records current. No long‑term contracts required.
Why Teams Switch from Adapt to Verum
- We do the work. No self-serve platform to manage. Send data, get results.
- Per-project pricing. No $3K‑$12K+/year commitment. Pay for what you need.
- Human verification. Every record reviewed before delivery.
- Data ownership. Enriched data is yours forever. No deletion on cancellation.
- 50+ sources. More sources than Adapt's single database for higher match rates.
The Old Way vs. With Verum
| The Old Way | With Verum |
|---|---|
| Adapt: $3K‑$12K+/year subscription | Verum: per‑project pricing, no minimums |
| Adapt: self-serve platform | Verum: done‑for‑you service |
| Adapt: data quality is your problem | Verum: human QA on every project |
| Adapt: annual contract required | Verum: no contracts, no commitments |
| Adapt: lose access when you cancel | Verum: data is yours forever |
Common Questions About Switching from Adapt
Why switch from Adapt?
If you're tired of self-serve tools that still require your team's time to clean and validate data, Verum is a different approach. We do the work. You send us data, we send it back clean and enriched. No platform to manage, no credits to monitor.
How does Verum's pricing compare to Adapt?
Adapt typically costs $3K‑$12K+/year for industry-focused B2B data. Verum charges per project with no annual commitment. You pay for what you need, when you need it. Most projects cost a fraction of an annual Adapt subscription.
Can I use Verum alongside Adapt?
Yes. Many teams use Verum to clean and enrich data they've sourced from Adapt or other tools. We're complementary to prospecting platforms. We make the data better regardless of where it came from.
How is this different from buying a ZoomInfo license?
Three differences. First, different problem: ZoomInfo sells net-new contacts, Verum enriches your existing records. Second, different pricing: ZoomInfo runs $15K-$50K+ per year, Verum charges per project. Third, different ownership: ZoomInfo requires data deletion when you cancel. Verum data is yours forever.
Ready to Try a Adapt Alternative?
Not sure yet? Send us a sample of your CRM data. We'll run a free assessment showing what we can clean and enrich. Compare the results to what you're getting now.
Ready to switch? First project completes in 24-48 hours. No contracts, no commitment.
Related: All Alternatives | Data Enrichment | Data Cleaning | Compare