Why Validate Before Import?
Most companies discover data quality problems after the damage is done. Emails bounce. Calls go to disconnected numbers. Sales reps waste hours on leads that don't exist. By then, your sender reputation is hurt, your team is frustrated, and your reports are polluted.
The fix is simple: validate before you import. Check data quality at the door, not after problems appear.
We call this pre-CRM validation. Before a record enters your system, verify it's worth having. The economics are clear: catching a bad record before import costs pennies. Fixing the downstream damage costs dollars.
"We validated 50,000 contacts before our CRM migration. Caught 12,000 invalid emails that would have destroyed our sender reputation."— Director of Marketing Operations
What We Validate
- Email deliverability. Not just format checking. We verify the mailbox exists and will accept mail.
- Phone numbers. Dialable? Mobile or landline? Disconnected? Know before your reps dial.
- Business status. Is the company still operating? Closed businesses waste everyone's time.
- Addresses. Standardized, verified, deliverable. Catch bad addresses before direct mail goes out.
- Duplicates. Check against your existing database before creating more duplicates.
- Completeness. Which records have enough information to be useful? Which need enrichment first?
Common Validation Scenarios
Trade show leads. You collected 500 badges. How many are real? Validate before import so sales only calls real prospects.
Purchased lists. Vendor claims 95% accuracy. Reality is often different. Validate before you pay for bad data.
CRM migration. Moving to a new system? Clean and validate first. Don't migrate garbage.
Partner data. Integration bringing records from partners? Validate at the boundary before they pollute your database.
M&A data merge. Acquiring a company means acquiring their data. Validate before you combine databases.
Pricing
Validation pricing depends on what you're checking:
- Email validation: $0.01-0.03 per record
- Phone validation: $0.01-0.03 per record
- Full pre-import validation: $0.03-0.05 per record
Minimum project is $500. Most validations complete in 24-48 hours.
Ready to Validate?
Send us your data. We'll validate it and tell you exactly what's good, what's bad, and what needs attention.
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