PT Ownership Is All Over the Map
Physical therapy is one of the most ownership-diverse healthcare segments. A solo PT running a cash-pay sports clinic operates completely differently from a 500-location PE-backed chain. Hospital outpatient PT departments have different purchasing than independent practices.
If you're selling equipment, software, or services to PT clinics, you need to know who actually makes purchasing decisions. A clinic manager at an ATI or US Physical Therapy location doesn't have the same authority as an owner-operator of an independent practice.
We classify PT practices by ownership structure, specialty focus, and decision-maker authority so your targeting actually works.
"Half our PT list was corporate-owned locations with no local purchasing authority. We were pitching clinic managers who literally couldn't say yes. After segmenting by ownership, we focused on independents and our close rate tripled."— Sales Director, PT Equipment Company
Ownership Structure Classification
We classify PT practices by ownership:
- Independent/Owner-operated. Single-location or small multi-location practices owned by practicing PTs. Full purchasing authority.
- PE-backed chains. ATI, US Physical Therapy, Athletico, Select Medical, etc. Centralized purchasing, standardized operations.
- Hospital outpatient. Hospital-owned PT departments. Hospital supply chain purchasing.
- Physician-owned (POPTS). PT clinics owned by referring physicians. Unique dynamics around referral relationships.
- Regional groups. Multi-location practices that aren't national chains. May have centralized or distributed purchasing.
- Contract/SNF. PT services in skilled nursing facilities, often through contract companies.
Specialty Focus Classification
PT clinics specialize in different populations and conditions:
Orthopedic/General: Post-surgical rehab, musculoskeletal conditions. Largest segment.
Sports medicine: Athletic injuries, performance training. Often younger patient population.
Neurological: Stroke rehab, Parkinson's, MS, brain injury. Specialized equipment needs.
Pediatric: Developmental delays, congenital conditions. Different equipment and approach.
Women's health: Pelvic floor, pre/postnatal. Growing specialty segment.
Vestibular: Balance disorders, vertigo. Specialized assessment equipment.
Aquatic: Pool-based therapy. Significant facility requirements.
PE Consolidation in PT
Private equity has aggressively consolidated PT. Major players include:
- ATI Physical Therapy (1,000+ locations)
- US Physical Therapy (600+ locations)
- Athletico (500+ locations)
- Select Medical (outpatient division)
- Upstream Rehabilitation
- And dozens of regional PE-backed groups
We track PE affiliations because they fundamentally change purchasing dynamics. Corporate-owned locations typically can't make local purchasing decisions on anything significant.
What We Validate and Enrich
- NPI verification. Practice and individual PT NPIs validated.
- Ownership classification. Independent, PE-backed, hospital, POPTS, etc.
- Corporate affiliation. Parent company for chain-owned locations.
- Specialty focus. Orthopedic, sports, neuro, peds, etc.
- Decision-maker identification. Owner, clinic director, regional manager—whoever has purchasing authority.
- Location verification. Current address, multi-location practice flagging.
What You Get
Per practice location:
- Practice/location name
- NPI (verified)
- Ownership type
- Parent company (if chain)
- Specialty focus
- Address (verified)
- Phone
- Decision-maker contact
- Purchasing authority level
Per PT professional (optional):
- Full name and credentials
- NPI
- Practice affiliation
- Specialty certifications
Pricing
Physical therapy data services follow our healthcare pricing:
- Validation only: $0.05-0.08 per location
- Validation + enrichment: $0.12-0.25 per location
- Ownership classification: Included with enrichment
- New practice detection: $1-2 per new practice found
Common Questions
How do you track ownership changes?
PT ownership changes constantly as PE rolls up practices. We monitor acquisition announcements, state licensing changes, and practice name/branding changes to stay current.
Can you identify which EMR a practice uses?
Often yes, especially for larger practices. PT-specific EMRs (WebPT, Prompt, Clinicient) are common and often identifiable.
Do you include occupational therapy?
Many PT practices also offer OT. We can flag combined PT/OT practices or provide OT-specific lists if that's your target market.
What about home health PT?
Home health is a different market with different data sources. We can include it but it requires separate targeting criteria.
Target the Right PT Practices
PT's ownership fragmentation makes targeting difficult. We classify practices by ownership and specialty so you focus on locations where your sales approach actually works.
Related: Orthopedic Data | New Practice Detection | All Healthcare Specialties