Dermatology Has Multiple Markets Within One Specialty
Dermatology is unique. The same specialty code covers practices that are essentially different businesses: medical dermatology treating skin conditions, cosmetic practices doing Botox and fillers, Mohs surgeons focused on skin cancer, and hybrid practices doing everything.
If you're selling laser equipment, you don't want medical-only practices. If you're selling biologics for psoriasis, you don't want cosmetic-only medspas. The specialty code tells you nothing useful.
We classify dermatology practices by what they actually do, not just their board certification.
"Our derm list was 8,000 names. Turned out only 2,500 did significant aesthetics volume. We were wasting two-thirds of our outreach on practices that would never buy our devices."— VP Sales, Aesthetics Device Company
Practice Focus Classification
We classify dermatology practices by their primary focus:
- Medical dermatology. Primary focus on treating skin conditions—eczema, psoriasis, acne, skin infections. Insurance-based practice.
- Cosmetic/Aesthetics. Primary focus on cosmetic procedures—Botox, fillers, lasers, body contouring. Cash-pay or minimal insurance.
- Mohs surgery. Specialized in skin cancer treatment using Mohs micrographic surgery. Often hospital-affiliated or in surgical centers.
- Hybrid practice. Significant volume in both medical and cosmetic dermatology. Different decision criteria than pure-play practices.
- Dermatopathology. Lab-focused practices that read skin biopsies. Not patient-facing.
What We Validate and Enrich
- NPI verification. Every dermatologist verified against the NPPES registry. License status confirmed.
- Practice focus. Medical, cosmetic, Mohs, hybrid—based on procedure analysis and practice positioning.
- Equipment signals. Where available, what laser/device brands they currently use.
- Practice type. Solo practice, group practice, PE-backed, hospital-employed, academic.
- Decision-maker identification. Dermatologist-owner, practice administrator, aesthetic director.
- Location verification. Current address verified. Medical offices vs. medspa locations distinguished.
Aesthetics Market Intelligence
The aesthetics market crosses specialty lines. Many non-dermatologists perform cosmetic procedures. If you're selling to the aesthetics market, you need more than just dermatologists.
We can identify aesthetics practices across:
- Dermatologists (cosmetic-focused)
- Plastic surgeons
- Facial plastic surgeons (ENT)
- Oculoplastic surgeons
- Medspas (non-physician owned, often NP/PA supervised)
Private Equity in Dermatology
PE has transformed dermatology. Large groups have acquired hundreds of practices, changing purchasing dynamics.
We track PE-backed dermatology groups including:
- U.S. Dermatology Partners
- Forefront Dermatology
- Advanced Dermatology and Cosmetic Surgery
- Schweiger Dermatology
- And many regional groups
For PE-backed practices, purchasing often consolidates at the group level. We identify which practices are PE-affiliated so you know who actually makes decisions.
New Practice Detection
New dermatology practices—especially aesthetics-focused ones—are prime targets. They're buying equipment, choosing product lines, and establishing vendor relationships.
We monitor for:
- New dermatology practice openings
- New medspa locations
- Dermatologists adding aesthetics services
- Practice expansions and new locations
- PE acquisitions
What You Get
Per dermatologist:
- NPI (verified)
- Full name and credentials
- Subspecialty/focus area
- Practice name
- Practice address (verified)
- Office phone
- Email where available
Per practice:
- Practice name
- Practice focus (medical/cosmetic/Mohs/hybrid)
- Practice type (solo, group, PE-backed)
- PE affiliation (if any)
- Number of providers
- Decision-maker contacts
- Current equipment (where known)
Pricing
Dermatology data services follow our healthcare pricing:
- Validation only: $0.08-0.12 per provider
- Validation + enrichment: $0.20-0.40 per provider
- Practice focus classification: Included with enrichment
- New practice detection: $2-4 per new practice found
Common Questions
How do you determine practice focus?
Multiple signals: practice website analysis, procedure volume data where available, equipment listings, practice positioning, and professional association memberships.
Can you identify which devices a practice already has?
Sometimes. Practices often list their technology on websites. We capture this where available, but coverage is not complete.
Do you include medspas that aren't dermatologist-owned?
We can. Many medspas are owned by non-dermatologists (nurses, businesspeople) with medical directors. Let us know if you want these included.
What about dermatology PAs and NPs?
We can include them. In aesthetics especially, mid-levels often perform significant procedure volume and influence purchasing.
Target the Right Dermatology Practices
Not all dermatologists are your customers. We classify practices by what they actually do so you can focus your sales effort where it matters.
Related: Ophthalmology Data | NPI Validation | All Healthcare Specialties