Data Services for RevOps Teams

RevOps teams sit at the intersection of sales, marketing, and customer success. You're responsible for clean data, working automation, accurate reporting, and the 47 other things that keep the revenue engine running.

Data quality is part of the job, but it shouldn't be all of the job. When your best ops person is spending 15 hours a week deduplicating records and validating emails, that's 15 hours not spent on process optimization, territory planning, or the reporting project leadership has been asking about for two months.

Verum handles the data work so your team can focus on the ops work.

The Data Problems You Deal With

Deduplication never ends

You clean up 5,000 duplicates and 2,000 new ones appear from the next trade show import. The cycle repeats every quarter.

Enrichment gaps break automation

Lead scoring needs firmographics. Routing needs industry codes. Nurture sequences need job titles. If any field is missing, the automation fails silently.

Data decay outpaces your capacity

Your database decays at 2-3% per month. That's 30% per year. Even with good processes, your team can't re-verify 50,000 records quarterly while doing everything else.

Every team blames the data

Sales says leads are bad. Marketing says attribution is broken. CS says health scores are wrong. They're all correct, and you're expected to fix it.

How Verum Helps

Bulk cleaning projects: Send us your full database. We deduplicate, validate emails, verify phones, standardize titles, and normalize company names. You get clean data back in 3-7 days.
Ongoing maintenance: Monthly email re-verification, quarterly deep cleans, and new-record validation. Your database stays clean without your team touching it.
Enrichment for automation: We fill missing fields (industry, company size, title, phone, email) so your lead scoring, routing, and nurture sequences work as designed.
CRM migration prep: Switching from Salesforce to HubSpot (or vice versa)? We clean, deduplicate, and reformat every record before it touches the new system.
Per-project pricing: No annual contract or platform subscription. Use us for a $2,000 project or $20,000/year of ongoing work. Pay for what you need.

Common Use Cases

Quarterly CRM hygiene

Every quarter, send us your full database. We run deduplication, email validation, phone verification, and field standardization. You import the cleaned file and move on.

Post-acquisition data merge

Acquiring a company means merging two CRMs with different data formats, duplicate records, and conflicting field values. We clean and merge them into a single, standardized dataset.

Enrichment for lead scoring rebuild

Rebuilding your lead scoring model? We enrich your contact and account records with the firmographic and technographic data your model needs: company size, industry, tech stack, and revenue range.

Territory realignment data prep

Realigning sales territories requires accurate geographic, industry, and company size data. We standardize and fill these fields so your territory model runs on real data instead of guesses.

Frequently Asked Questions

How long does a typical RevOps data cleaning project take?

Most projects are delivered in 3-7 business days. A 50,000-record CRM cleaning (dedup, email validation, phone verification, standardization) typically takes 5 days. Enrichment-only projects are faster, usually 2-3 days.

Can you work with our existing CRM workflows?

Yes. We export from and import back to Salesforce, HubSpot, Dynamics, and other CRMs. We match your field structure and format so you can import directly without manual mapping.

How is this different from buying a data platform?

Data platforms give you a login and credits. You still need someone on your team to build searches, manage exports, clean the data, and handle imports. We do all of that for you. Per-project pricing instead of annual contracts.

Free Up Your RevOps Team

Tell us what data problems are eating your team's time. We'll show you how to get those hours back.

See What We'll Find