The Problem With One-Time Data Projects
You clean your database. It feels great for about three months. Then reality sets in.
Contacts change jobs. Businesses close. Phone numbers get reassigned. Email addresses bounce. The 30% annual decay rate isn't a theory—it's the documented reality of B2B data.
Most companies run a data cleanup project once a year—or worse, once every few years. In between, their database slowly becomes a graveyard of bad records, wasted outreach, and frustrated sales reps.
Ongoing maintenance changes the game. Instead of periodic panic cleanups, your data stays fresh continuously. Problems get caught weekly, not annually.
Maintenance Services
Weekly Validation
Continuous monitoring of your active records. Catch bounces, disconnects, and closures before they cause problems.
Quarterly Deep Cleans
Full database audit every quarter. Full validation, deduplication, and enrichment refresh.
CRM Maintenance
Keep your Salesforce, HubSpot, or other CRM clean with automated exports, processing, and re-imports.
Ongoing Enrichment
Continuously fill gaps as new data becomes available. Your records get richer over time, not staler.
Decay Prevention
Proactive monitoring and alerts for at-risk records. Fix problems before they impact outreach.
Full-Service Maintenance
We handle everything. Weekly monitoring, monthly updates, quarterly deep cleans. Zero effort from your team.
What Gets Monitored
- Email deliverability. Continuous validation against bounce lists and deliverability databases. Bad emails get flagged before you send.
- Phone connectivity. Regular checks for disconnected numbers, reassigned lines, and changed direct dials.
- Business status. Monitoring for closures, acquisitions, and name changes. No more calling companies that don't exist.
- Contact currency. Tracking for job changes and departures. Know when your champion moved to a new company.
- Data completeness. Ongoing enrichment attempts for incomplete records. Fill gaps as new sources become available.
How It Works
Initial setup. We connect to your data source (CRM export, data warehouse, or file delivery) and establish baseline quality metrics.
Weekly monitoring. Automated scans check your active records against validation databases. Issues get flagged immediately.
Monthly reports. Summary of what changed, what degraded, and what got fixed. Clear metrics on database health.
Quarterly deep cleans. Full validation pass, deduplication check, and enrichment refresh. Full audit with recommendations.
"We used to do an annual data cleanup that took two months and felt like a root canal. Now our data just stays clean. It's one of those things where you don't notice it working—until you remember how bad things used to be."— Sales Operations Director
Maintenance Packages
We offer three maintenance tiers:
- Essential: Monthly validation + quarterly deep clean. Best for smaller databases or slower-moving markets.
- Standard: Weekly validation + monthly enrichment + quarterly deep clean. Best for active sales teams.
- Premium: Daily monitoring + weekly enrichment + monthly deep clean + priority support. Best for high-velocity teams.
Common Questions
How do you connect to our data?
Most clients send us monthly CRM exports or connect us to their data warehouse. We can also work with file drops (SFTP, cloud storage) or API connections for larger implementations.
Do you write back to our CRM?
We can. For clients who want hands-off maintenance, we deliver updated files that your team imports. For full automation, we can configure direct CRM updates with your approval workflows.
What's the minimum database size?
Maintenance makes sense for databases over 5,000 records. Below that, periodic one-time projects are usually more cost-effective.
Can we pause maintenance temporarily?
Yes. If you're doing a major CRM migration or other project, we can pause and resume. You're not locked into rigid contracts.
Stop Fighting Data Decay
Your sales team shouldn't spend their time discovering bad data the hard way. Ongoing maintenance keeps your database accurate so they can focus on selling.
Related: Data Validation | Data Enrichment | Data Discovery