Sales Ops Problems Are Data Problems
You know the drill. Lead comes in, routes to the wrong rep because the company's HQ is listed as their remote worker's home address. Account shows up in two territories because there are three variations of the company name. Phone numbers are wrong, emails bounce, and reps waste hours on data instead of selling.
These aren't sales problems. They're data problems. And you're stuck being the person who has to fix them—while also building territories, designing comp plans, and keeping the CRM from falling apart.
We take the data work off your plate. Validation, deduplication, enrichment, ongoing maintenance. The stuff that needs to happen but nobody has time to do properly.
"I was spending 15 hours a week on data cleanup. Matching accounts, fixing addresses, merging duplicates. Now I spend maybe an hour reviewing what they've done. My time goes to actual sales ops work."— Sales Operations Manager
Sales Ops Data Problems We Solve
- Lead routing failures. Leads going to wrong reps because of bad company data, wrong industry codes, or missing location info. We fix the data so routing works.
- Territory misalignment. Accounts in wrong territories because addresses are wrong, HQs are confused with branches, or company hierarchies are unknown. We standardize and enrich.
- Duplicate accounts and contacts. Same company appears 4 times with 4 different names. Same contact on 3 records. We find, merge, and prevent duplicates.
- Bad phone and email data. Reps calling dead numbers, emails bouncing. We validate everything so reps connect on first try.
- Missing firmographic data. Can't route, score, or tier accounts without employee count, revenue, industry. We fill the gaps.
- Stale records. Contacts who left, companies that closed, data that's 3 years old. We validate and update so your database reflects reality.
What We Do for Sales Ops
Territory data cleanup. Before territory planning, we audit and fix your account data. Correct addresses, standardize company names, fill missing firmographics. Territories that actually make sense.
Lead routing data fixes. We fix the data fields that drive routing—company standardization, industry codes, location accuracy, account matching. Leads go where they should.
Duplicate management. Full deduplication pass across contacts and accounts. Merge recommendations with confidence scores. Ongoing prevention rules.
CRM hygiene. Full cleanup of your Salesforce, HubSpot, or other CRM. Validation, standardization, enrichment. Ready for whatever you're building next.
Ongoing maintenance. Weekly validation, monthly enrichment, quarterly deep cleans. Your data stays clean without ongoing effort from your team.
The Sales Ops Value
Clean data means:
- Less time on data work. Stop being the person who manually fixes accounts and matches leads. We handle it.
- Fewer rep complaints. Reps stop escalating bad data because there isn't any. Their time goes to selling.
- Accurate territories. Accounts are where they should be. Comp calculations are right. No more territory disputes.
- Working automation. Lead routing, scoring, assignment—all the automation works when the data feeding it is accurate.
- Reliable reporting. Pipeline reports, activity metrics, win rates—all based on clean, deduplicated data.
Common Sales Ops Projects
Pre-territory planning cleanup: Get your account data accurate before you build next year's territories. Usually 2-4 weeks.
CRM migration prep: Moving to a new CRM? Clean the data before you migrate. Don't bring the mess with you.
Lead routing fix: Routing is broken. We diagnose the data problems causing it and fix them systematically.
Quarterly data hygiene: Ongoing maintenance so you're never doing a massive cleanup project again.
Pricing for Sales Ops
Most Sales Ops projects fall into a few categories:
- One-time CRM cleanup: $2,000-10,000 depending on database size and condition
- Territory data prep: $3,000-8,000 for full account cleanup
- Ongoing maintenance: $1,500-4,000/month depending on database size
Get Your Data Working
You have enough to do without being the data janitor. We handle the cleanup, validation, and maintenance so you can focus on actual sales operations work.
Related: Revenue Operations | Duplicate Detection | CRM Maintenance