Lead Enrichment
Lead enrichment transforms raw inbound leads into qualified, actionable records by appending company data, contact details, and scoring attributes in real-time or batch. When a lead comes in with just a name and email, enrichment adds company size, industry, technology stack, and seniority level so your team can prioritize and route instantly.
Your forms capture name, email, and maybe company. That's not enough to qualify a lead. Is this a 10-person company or a 10,000-person company? Are they in your target industry? Is this person a decision-maker or a researcher? Without enrichment, your SDRs waste time researching leads that should have been disqualified immediately.
How We Enrich Leads
- Real-time company identification. From just an email domain, we identify the company and append full firmographic data: revenue, headcount, industry, and location.
- Contact-level append. We add job title normalization, seniority level, department, LinkedIn URL, and direct phone number to each lead.
- ICP scoring. Each enriched lead gets scored against your Ideal Customer Profile criteria so your team immediately sees how well they fit.
- Duplicate detection. We check enriched leads against your existing CRM records to flag duplicates and existing customers before they enter the pipeline.
What Enriched Leads Look Like
- Complete company profile (revenue, headcount, industry, location) from just an email address
- Standardized job title, seniority level, and department for every lead
- ICP fit score for instant qualification and routing
- Duplicate flags showing matches to existing CRM records
Common Questions
Can you enrich leads in real-time as they submit forms?
We process enrichment in batch (you send us a file, we return it enriched). For real-time form enrichment, you'd integrate with an API-based enrichment provider directly. We're better suited for batch enrichment of existing lead databases, imported lists, and periodic CRM refreshes.
What's the typical turnaround for batch lead enrichment?
1-3 business days depending on list size. Lists under 5,000 leads are typically returned within 24 hours. Larger lists (10,000+) may take 2-3 days as we run multi-source matching and verification.
Do you score leads or just enrich them?
We enrich the data. If you share your ICP criteria, we can also flag which leads match and calculate a basic fit score. Complex lead scoring (incorporating behavioral data, engagement history, etc.) requires your marketing automation platform — we provide the firmographic inputs that scoring models need.
Related: All Enrichment | Enrichment Services | Department Enrichment | Website Technology Enrichment