Decision Maker Enrichment
Decision-maker enrichment identifies and appends contact information for the people who make purchasing decisions at your target accounts. We find the right contacts by role and seniority — not just anyone at the company, but the specific titles that match your buyer personas.
Selling to companies means selling to people, and the wrong person can't buy. Most databases have contacts, but not decision-makers. Your rep spends three weeks nurturing a manager who has to 'check with their boss.' Decision-maker enrichment puts your team in front of buyers, not influencers.
How We Find Decision-Makers
- Buyer persona mapping. We define which titles and roles are your primary decision-makers, influencers, and champions based on your sales process and ICP.
- Contact identification. For each target account, we identify people matching your buyer personas using LinkedIn, company websites, and organizational databases.
- Contact verification. Each identified decision-maker gets verified: is this person still in this role at this company with a working email and phone number?
- Buying committee mapping. Where possible, we identify multiple stakeholders per account to map the full buying committee, not just one contact.
What Decision-Maker Enrichment Delivers
- Named contacts matching your buyer personas at each target account
- Verified direct email addresses and phone numbers for each decision-maker
- Title, department, and seniority classification for every contact
- Buying committee context showing multiple stakeholders per account where identified
Common Questions
How do you know who the decision-maker is?
We don't guess — you tell us which titles and roles make purchasing decisions for your product, and we find those people. If you sell marketing software, we find the VP of Marketing and CMO. If you sell IT infrastructure, we find the CTO and VP of Engineering. The definition comes from your ICP and sales process.
What if our buyer persona varies by company size?
That's common. At a 50-person company, the CEO might buy your product. At a 5,000-person company, it's a department head. We adjust our targeting criteria by company size segment so you get the right level of contact for each account.
Can you find decision-makers at companies outside the US?
Yes, though coverage varies by country. LinkedIn-based identification works globally. Email and phone number verification has the best coverage in the US, Canada, UK, and Western Europe. For other regions, hit rates on contact details are lower but company and title data is still available.
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