The CRM Quality Gate
Every piece of data that enters your CRM either helps you or hurts you. Good data drives sales. Bad data wastes time, damages reputation, and pollutes your reports.
Most companies have no quality gate. Data flows in from trade shows, purchased lists, partner integrations, web forms. Nobody checks it. The problems show up later: bounced emails, disconnected phones, duplicate records, wasted outreach.
Pre-import validation is your quality gate. Before data enters your CRM, we check it. Everything that matters, all at once. What passes the gate goes in clean. What fails gets fixed or excluded.
"We made pre-import validation mandatory for all list imports. Our data quality scores went from 62% to 91% in three months."— VP of Revenue Operations
What We Check
- Email validation. DNS, MX, SMTP verification. Catch bounces before they happen.
- Phone validation. Format, active status, line type. Know which numbers work.
- Business status. Is the company still operating? Catch closures before you call.
- Address validation. Standardize and verify. Catch bad addresses before direct mail.
- Duplicate detection. Compare against your existing database. Don't create more duplicates.
- Data completeness. Which records have enough information to be useful?
- Format standardization. Consistent formats, proper casing, normalized values.
Common Scenarios
Trade show leads. You collected 500 badges. Before your reps start calling, we validate everything. You know exactly which leads are real, which are duplicates, and which are worth pursuing.
Purchased lists. The vendor says 95% accuracy. Reality is often different. Validate before you pay for bad data, or before you waste outreach on it.
Partner data. Integration pushing records into your CRM? Validate at the boundary. Partner data quality isn't your quality.
CRM migration. Moving to a new system? Don't migrate garbage. Validate and clean before the migration.
M&A data merge. Acquiring a company means acquiring their data. Validate before combining databases.
Web form leads. Backlog of form submissions? Validate before bulk import to catch fake entries and duplicates.
What You Get
Validated file. Every record with status flags. Valid, invalid, or needs attention.
Issue breakdown. Specific problems identified: invalid email, disconnected phone, duplicate of existing record.
Import recommendations. Which records to import as-is, which need fixes, which to exclude.
Quality scorecard. Overall data quality metrics. How good is this list?
How It Works
Step 1: Send us your data. The list you're about to import. Any format.
Step 2: We run full validation. All checks run in parallel for fast turnaround.
Step 3: Issues flagged. Every problem identified with specific details.
Step 4: You import clean. Know exactly what you're putting into your CRM.
Pricing
Pre-import validation runs $0.03-0.05 per record for full validation (email + phone + business status + duplicates).
Individual validations (email only, phone only) are priced separately at $0.01-0.03 per record.
Minimum project is $500. Most validations complete within 24-48 hours.
Common Questions
What if I just need email validation?
That works too. You can run individual validations or combine them. Full pre-import validation is the most thorough, but we're flexible.
Can you fix problems or just flag them?
Validation identifies problems. Fixing them is cleaning. We can do both—validate first, then clean what needs cleaning.
How do I check for duplicates without sharing my CRM data?
For duplicate detection, you send us an export of your existing database. We compare, flag duplicates, and delete your data when done. Happy to sign NDAs.
What about ongoing validation?
For continuous imports, check out our Ongoing Maintenance service. We can set up regular validation on incoming data.
Validate Before You Import
Every bad record you import creates work downstream. Every duplicate creates confusion. Every bounced email hurts your sender reputation.
Validate at the gate. Import clean. Skip the downstream problems.
Related: Email Validation | Duplicate Detection | Data Validation Service