The Media Lead Data Problem
You're selling to media and entertainment companies. Publishers, streamers, studios, gaming companies. Your buyers are busy executives who get pitched constantly. Generic outreach doesn't work. You need precise targeting and relevant positioning.
Media buyer data has unique challenges. Executive contact information is protected. Audience and reach metrics help qualify but are scattered across sources. The line between editorial and business decisions varies by company. And media is in constant flux, with properties launching, merging, and shutting down constantly.
Business-side contacts are hard to reach
You want to reach the CRO, CPO, or Head of Ad Ops. Not the editorial contacts that are published everywhere. Business decision-makers at media companies protect their time and contact information.
Audience data helps qualification
A publisher with 50M monthly visitors has different needs than one with 500K. Audience size and composition affect deal size and fit. But this data is scattered across analytics platforms and press releases.
Property hierarchies matter
Are you selling to the individual publication or the parent company? Where do decisions get made? You need to understand conglomerate structures to know who to approach and at what level.
Tech stack indicates fit
What CMS do they use? What ad server? What video platform? If you're selling media technology, knowing their current stack is essential for positioning. But media companies don't advertise their tech infrastructure.
What We Enrich
We specialize in the specific data that media sales teams need to identify, qualify, and engage publishers and entertainment companies.
Business-side contacts
Verified work emails and direct phone numbers for media business decision-makers. CROs, CPOs, VPs of Ad Sales, Heads of Product, Technology leaders. The people who buy media technology and services.
What you get: 93% deliverable emails and direct dials where available for business contacts.
Buying committee mapping
We identify the full stakeholder group for technology purchases. Revenue, product, engineering, ad operations, and finance stakeholders. You'll know who's involved in buying decisions.
What you get: Multi-contact enrichment showing the buying committee at target properties.
Audience and reach data
Monthly visitors, social following, audience demographics, and content focus from public sources. This helps you qualify properties by reach and fit.
What you get: Audience metrics for qualification and prioritization.
Technology stack
CMS, ad tech, video platforms, analytics tools, and other media infrastructure. We identify what technologies media companies are using so you can qualify fit and position appropriately.
What you get: Tech stack data for media-specific technologies.
Conglomerate mapping
We map properties to parent companies and identify where decisions get made. Understand whether to approach at the property level or corporate level.
What you get: Property-to-parent mapping for strategic account planning.
What Media Sales Teams Do With Enriched Data
- Reach business decision-makers. With verified contact info for revenue and product executives, you connect with buyers instead of editorial contacts.
- Qualify by audience size. Reach data lets you instantly qualify whether a property is in your target tier.
- Position to current stack. Tech stack data helps you position against existing solutions and identify integration opportunities.
- Approach at the right level. Conglomerate mapping tells you whether to sell at the property or corporate level.
- Multi-thread across functions. With the full buying committee mapped, engage revenue, product, and technology simultaneously.
The Process
Step 1: Send us your list. Publisher names, media companies, whatever properties you're targeting. We work with Salesforce exports, HubSpot lists, or spreadsheets.
Step 2: Tell us what you need. Business contacts? Full buying committee? Audience data? Tech stack? We customize enrichment to your sales motion.
Step 3: We enrich. We pull from 50+ sources, cross-reference for accuracy, verify all contact data, and run human QA. Most projects finish in 24-48 hours.
Step 4: You get enriched data. Import-ready file with all new fields. Your SDRs start working enriched accounts immediately.
Common Questions
What media buyer data can you enrich?
We enrich contact records with verified work emails, direct phone numbers, job titles, and LinkedIn profiles. We focus on content leadership, product executives, revenue officers, ad sales teams, and technology decision-makers.
Can you provide audience and traffic data?
We provide audience metrics from public sources including estimated monthly visitors, social following, and demographics where available.
Do you have data on streaming services and digital publishers?
Yes. We cover traditional media, streaming services, digital publishers, gaming companies, and creator platforms. Coverage is strong for major players and extends to mid-size properties.
How is this different from industry databases like IMDbPro?
Industry databases focus on creative talent and production. We provide verified contact information for business-side decision-makers and enrich your existing CRM data directly.
What about smaller digital publishers?
Coverage varies by property size. For major publishers, we typically achieve 85%+ enrichment rates. For smaller digital-native properties, rates are 65-80%. We'll give you expected rates for your specific list.
Ready to Enrich Your Media Data?
Not sure what you're missing? Send us a sample list of media companies. We'll analyze free and show you what we can enrich.
Ready to enrich? Most projects start same-day. You'll have enriched data back in 24-48 hours.
Related: Media Data Cleaning | Media Data Analysis | Data Enrichment Services