MarTech Data Enrichment

You have a list of companies that could use your marketing platform. What you don't have: direct contact for the VP of Demand Gen, their current marketing stack, ad spend, or whether they're actively hiring marketers. That's the gap we fill.

45% Marketing contacts missing direct info

8hrs Weekly SDR time lost to research

4mo Average martech sales cycle

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The MarTech Lead Data Problem

You're selling marketing technology. Automation, analytics, attribution, personalization. Your buyers are marketing leaders who get pitched constantly. Generic outreach doesn't work. You need precise targeting and relevant positioning. (If your own marketing database needs cleanup first, start with martech data cleaning.)

MarTech buyer data has unique challenges. Marketing teams are bombarded by vendors. Contact information is protected. Marketing tech stacks are complex and constantly changing. And the signals that indicate buying readiness, like contract renewals and dissatisfaction with current tools, aren't publicly visible. Your SDRs spend hours researching each account.

Marketing leaders are hard to reach

CMOs and VPs of Marketing get hundreds of vendor pitches. They're protective of their time and contact information. Without verified direct contact data and a relevant angle, you're not getting through the noise.

Buying committees are large

A marketing platform purchase might involve the CMO, VP of Demand Gen, Marketing Ops lead, IT for integrations, and finance for budget approval. You need the full buying committee, not just a single contact.

Tech stack determines positioning

If you're selling marketing tech, knowing their current stack is essential. Are they on HubSpot or Marketo? What CRM? What CDP? This context determines competitive positioning and integration messaging.

Marketing investment varies wildly

Some companies invest heavily in marketing. Others have minimal budgets. You need signals that indicate marketing investment: team size, ad spend, active campaigns. Without these signals, you're qualifying blind.

See What's Missing From Your Data

What We Enrich

We specialize in the specific data that martech sales teams need to identify, qualify, and engage companies investing in marketing.

Marketing leader contacts

Verified work emails and direct phone numbers for marketing decision-makers. CMOs, VPs of Marketing, Heads of Demand Gen, Marketing Ops directors, Growth leads. The people who buy marketing technology, with contact info that works.

What you get: 93% deliverable emails and direct dials where available for marketing buyers.

Buying committee mapping

We identify both the marketing practitioners who evaluate tools and the executives and stakeholders who approve purchases. Marketing leadership, IT for integrations, finance for budget approval.

What you get: Multi-contact enrichment showing the full buying committee at target accounts.

Marketing tech stack

MAP, CRM, CDP, analytics, advertising platforms, attribution tools. We identify what marketing technologies companies are using so you can qualify fit and position against current solutions.

What you get: Tech stack data showing current marketing systems across key categories.

Marketing investment signals

Marketing team headcount, advertising spend estimates, marketing-focused job postings. These signals indicate companies actively investing in marketing and likely to have budget for tools.

What you get: Marketing investment signals for qualification and prioritization.

Company firmographics

Revenue, employee count, growth trajectory, industry. The metrics that determine fit and deal size. Combined with marketing-specific signals, you get a complete qualification picture.

What you get: Complete firmographic profiles for target companies.

93% Email deliverability guarantee

50+ Data sources

24‑48hr Typical turnaround

Enrich My MarTech Data

What MarTech Sales Teams Do With Enriched Data

Reach marketing leaders directly. With verified contact info for CMOs and VPs of Marketing, you connect with decision-makers instead of getting lost in info@ emails.
Position against current stack. "I see you're on Marketo" opens a different conversation than generic outreach. Tech stack data enables relevant competitive positioning.
Prioritize by marketing investment. Marketing investment signals help you focus on companies actively building marketing capability and likely to have budget.
Multi-thread from day one. With the full buying committee mapped, your reps engage marketing, IT, and finance simultaneously.
Qualify by firmographics. Company data helps you instantly qualify whether a company is in your target tier.

The Process

Step 1: Send us your list. Company names, domains, whatever accounts you're targeting. We work with Salesforce exports, HubSpot lists, or spreadsheets.

Step 2: Tell us what you need. Marketing contacts? Full buying committee? Tech stack? Investment signals? We customize enrichment to your sales motion.

Step 3: We enrich. We pull from 50+ sources, cross-reference for accuracy, verify all contact data, and run human QA. Most projects finish in 24-48 hours.

Step 4: You get enriched data. Import-ready file with all new fields. Your SDRs start working enriched accounts immediately.

Common Questions

What marketing buyer data can you enrich?

We enrich contact records with verified work emails, direct phone numbers, job titles, and LinkedIn profiles. For martech sales, we focus on CMOs, VPs of Marketing, Heads of Demand Gen, Marketing Ops leaders, and Growth leads.

Can you provide marketing tech stack data?

Yes. We identify what marketing technologies companies are using: MAP, CRM, CDP, analytics, advertising platforms, and more. We can tell you if a prospect is on HubSpot vs Marketo vs Salesforce Marketing Cloud.

Do you have marketing spend data?

We provide signals that indicate marketing investment: advertising spend estimates, marketing team headcount, and marketing-focused job postings. These help you qualify companies with active marketing investment.

How is this different from using BuiltWith or Datanyze?

Those tools show technology installations but not contact information. We provide verified emails and direct dials for marketing leaders, combined with tech stack data.

What about smaller companies?

Coverage varies by company size. For mid-market and enterprise companies, we typically achieve 85%+ enrichment rates. For smaller companies, rates are 65-80%. We'll give you expected rates before you commit.

Ready to Enrich Your MarTech Data?

Not sure what you're missing? Send us a sample list of 500 companies. We'll analyze free and show you what we can enrich.

Ready to enrich? Most projects start same-day. You'll have enriched data back in 24-48 hours.

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