Data Services for Sales Leaders
Your reps should be selling, not cleaning spreadsheets. We handle the data so they can handle the pipeline.
Sales leaders have a visibility problem. Your CRM tells you pipeline is at $2.4M, but your gut says it's closer to $1.8M. The forecast is off because the data is off. Duplicates inflate deal counts. Missing fields break routing. Outdated contacts waste call time.
The real cost isn't the data itself. It's the selling time your reps lose to data tasks. Salesforce research shows reps spend only 28% of their time actually selling. A big chunk of the other 72% is data entry, searching for contact info, and working around CRM problems.
Verum gives your team clean, complete data so they can spend more time in conversations and less time in spreadsheets.
The Data Problems You Deal With
Reps waste time finding contacts
Your reps are Googling prospects, searching LinkedIn, and copying phone numbers into the CRM one at a time. That's $50-80/hour labor doing $5/hour work.
Pipeline reports don't match reality
Duplicates inflate opportunity counts. Missing close dates create phantom deals. Inconsistent stage values make forecasting unreliable.
New reps ramp slowly on bad data
A new hire's first week should be learning accounts, not discovering that half their territory records are outdated or duplicated.
Lead routing sends deals to wrong reps
Inconsistent industry codes, missing geographic data, and unstandardized company sizes mean your routing rules misfire and delay follow-up.
How Verum Helps
- Prospect list building: Tell us your ICP. We find and verify the contacts: names, titles, direct dials, emails, and company firmographics. Your reps start calling on Day 1.
- CRM cleanup for accurate forecasting: We deduplicate deals, standardize stages, and clean pipeline data so your forecast reflects reality instead of artifacts.
- Contact enrichment at scale: We enrich your existing accounts and contacts with missing phone numbers, emails, and titles from 50+ data sources. Batch processing, not one-at-a-time lookups.
- Territory data preparation: Accurate company size, industry, and geographic data for territory alignment. Clean enough to feed directly into your territory planning model.
- No platform for reps to manage: We deliver data. Your reps never log into another tool, manage credits, or export CSVs. Data shows up in the CRM, ready to use.
Common Use Cases
New territory launch
Expanding into a new market? We build a prospect list of verified contacts matching your ICP, enriched with direct dials and emails. Your reps start outreach immediately instead of spending weeks researching.
Pre-QBR pipeline cleanup
Before your quarterly business review, we clean your pipeline: merge duplicate opportunities, flag stale deals, validate contact data on open opportunities, and standardize stage values. Your QBR runs on real numbers.
Annual database refresh
Once a year, send us your entire CRM. We re-verify every email, check every phone number, update job title changes, and remove contacts who've left their companies. Your database starts the year clean.
Event follow-up enrichment
After a trade show or conference, you have a list of badge scans with names and companies but little else. We enrich them with titles, phone numbers, and emails within 48 hours so your team can follow up while interest is hot.
Frequently Asked Questions
How much does prospect list building cost?
Per-record pricing typically runs $0.10-0.50 per contact depending on the depth of enrichment. A 2,000-contact list with verified emails, direct dials, and firmographics usually costs $400-1,000. No annual commitment required.
How accurate are the phone numbers?
We verify phone numbers against carrier databases before delivery. Direct dial coverage typically runs 60-75% depending on the target market. Every number delivered is confirmed active, not a main office line or fax.
Can you enrich leads from trade shows?
Yes. Send us your badge scan list (name + company is enough). We enrich with titles, verified emails, direct dials, company size, and industry. Typical turnaround is 48 hours for lists under 5,000 contacts.
Give Your Reps Better Data
Tell us about your target market and we'll show you what verified contacts look like.
See What We'll Find