Data Services for Marketing Ops Teams
Your campaigns are only as good as the data behind them. We make sure the data is right so your campaigns actually work.
Marketing ops is where data quality problems become visible. Bounce rates climb. Segments return inconsistent counts. Personalization tokens render as blank fields. The nurture sequence that took two weeks to build sends to 40% fewer people than planned because email addresses are missing.
You know the data needs fixing. You probably have a backlog of data quality tickets. The problem is capacity. Between campaign execution, automation maintenance, reporting, and the 12 other things on your plate, a systematic data cleanup keeps getting pushed to next quarter.
Verum handles the cleanup so you can focus on the campaigns.
The Data Problems You Deal With
Bounce rates threaten sender reputation
Every email to an invalid address counts against your domain. Above 5% bounce rate, ISPs start throttling your sends. Above 10%, you risk blacklisting.
Segmentation is unreliable
Job titles aren't standardized. Industry codes are missing. Company size fields are empty. Your segments include the wrong people and exclude the right ones.
Marketing contacts are bloated
In HubSpot, you pay per marketing contact. Half of them bounced years ago or haven't opened an email since 2023. You're paying to store dead weight.
Enrichment is incomplete
Form fills capture name and email. Everything else (title, company size, industry, phone) is missing. Without it, lead scoring and routing don't work.
How Verum Helps
- Email list cleaning: SMTP verification on your entire database. Invalid addresses flagged and suppressed. Catch-all domains identified. Deliverability restored before your next campaign.
- Field standardization for segmentation: Job titles normalized. Industry codes cleaned. Company sizes standardized. Your segments become reliable and repeatable.
- Marketing contact optimization: We identify contacts that should be removed from your billing (bounced, unengaged, invalid). Save on HubSpot or Marketo costs without losing real prospects.
- Form submission enrichment: New form fills arrive with name and email. We enrich them with title, company size, industry, and phone within hours. Your lead scoring fires with full data instead of guesses.
- Suppression list management: We maintain and validate your suppression lists: competitors, existing customers, do-not-contact records. Clean lists mean cleaner campaigns.
Common Use Cases
Pre-campaign email validation
Before a major campaign or product launch, we validate every email on your send list. Invalid addresses get suppressed. Your bounce rate stays under 2% and your sender reputation stays intact.
HubSpot marketing contact audit
We audit your marketing contacts to identify records you're paying for but shouldn't be: hard bounces, unsubscribes, competitors, and contacts who haven't engaged in 12+ months. Most companies save 15-25% on their contact tier.
ABM list building and enrichment
You've identified your target accounts. We find the right contacts at each one: verified emails and direct dials for the specific personas your ABM campaigns need to reach.
Post-webinar enrichment
Webinar registrations come in with incomplete data. We enrich registrants with company size, industry, and title so your follow-up sequences are properly segmented instead of one-size-fits-all.
Frequently Asked Questions
How much can I save on HubSpot marketing contacts?
Most companies find 15-25% of their marketing contacts are dead weight (bounced emails, unsubscribes not properly removed, competitors, and long-unengaged contacts). For a company on HubSpot's 50,000 contact tier, that could mean dropping to a lower tier and saving $3,000-6,000/year.
How does email validation protect sender reputation?
Every hard bounce counts against your domain's sender score. ISPs track bounce rates per sending domain. Above 5%, some ISPs start routing your email to spam. SMTP validation catches invalid addresses before you send, keeping bounce rates under 2%.
Can you integrate with our marketing automation platform?
We work with any platform that supports CSV import or has an API: HubSpot, Marketo, Pardot, Mailchimp, ActiveCampaign, and others. We deliver data in your platform's import format so there's no manual mapping needed.
Fix Your Marketing Data
Tell us what's broken and we'll show you what clean data looks like for your campaigns.
See What We'll Find