Your Team Has Better Things to Do
Database maintenance is important. Everyone knows that. But when it comes time to actually do it, there's always something more urgent. A deal to close. A campaign to launch. A fire to put out.
So the database work gets pushed. And pushed. And pushed again. Until someone runs a campaign against stale data, bounces 40% of their emails, and suddenly data quality is an emergency.
Full-service database maintenance means it just happens. We handle validation, enrichment, deduplication, and monitoring on a continuous basis. Your team doesn't think about data quality because they don't have to.
"I used to spend 10 hours a week on data cleanup. Now I spend zero. The data just stays clean. It's like having a data ops person who actually does the work."— Marketing Operations Manager
What's Included
- Weekly validation scans. Every active record checked against email, phone, and business status databases. Problems flagged immediately.
- Monthly enrichment passes. Attempt to fill gaps in incomplete records. New data sources mean new opportunities to complete profiles.
- Quarterly deep cleans. Full database audit including deduplication, standardization, and full re-validation.
- New record processing. Every record that enters your database gets validated and enriched before your team touches it.
- Change monitoring. Track when contacts change jobs, companies get acquired, or businesses close. Know before your outreach fails.
- Monthly reporting. Clear metrics on database health, what changed, and what needs attention.
How It Works
Step 1: Connect your data. We set up a connection to your CRM or data warehouse. Most clients do monthly exports; we can also do direct API connections.
Step 2: Baseline assessment. We audit your current database and establish quality metrics. You'll know exactly where you stand.
Step 3: Initial cleanup. We fix existing problems—validation, deduplication, enrichment. Your database starts from a clean baseline.
Step 4: Ongoing maintenance. Weekly scans, monthly enrichment, quarterly deep cleans. All handled by us.
Step 5: Continuous improvement. As we learn your data patterns, we refine our processes. Quality improves over time.
Who This Is For
Sales ops teams who are tired of playing whack-a-mole with data quality issues.
Marketing operations who need reliable data for campaigns without dedicating headcount to maintenance.
Revenue operations who want to build systems on data they can trust.
Growing companies who know they need data governance but don't have bandwidth to build it internally.
What You Don't Have to Do
- Run manual validation checks
- Hunt for enrichment sources
- Build deduplication logic
- Create monitoring dashboards
- Schedule quarterly cleanup projects
- Explain to sales why the data is bad
We do all of it. You get clean data.
Pricing
Full-service maintenance is priced based on database size and update frequency:
- Under 25,000 records: Starting at $1,500/month
- 25,000-100,000 records: Starting at $2,500/month
- 100,000+ records: Custom pricing based on scope
Includes initial cleanup, weekly validation, monthly enrichment, quarterly deep cleans, and monthly reporting.
Common Questions
Do we need to commit to a long contract?
We ask for a 3-month minimum to get through initial cleanup and establish processes. After that, month-to-month with 30-day notice.
Can you work with any CRM?
Yes. Salesforce, HubSpot, Dynamics, Pipedrive, or anything that can export data. We've worked with dozens of systems.
What about custom fields and data models?
We adapt to your schema. If you have custom fields that need validation or enrichment, we'll include them in our processes.
How do updates get back into our CRM?
Your choice. We can deliver updated files for your team to import, or configure direct updates through your CRM's API with your approval workflows.
What if we already have pretty clean data?
Then maintenance is easier and cheaper. Our pricing scales with effort required, not just record count.
Stop Thinking About Data Quality
The best database maintenance is the kind you don't have to think about. We handle it all so your team can focus on what they're actually good at.
Related: CRM Maintenance | Quarterly Cleanup | All Maintenance Services