Verum + HubSpot: Data Cleaning and Enrichment for HubSpot CRM

HubSpot is great at marketing automation. It's not great at data quality. Duplicate contacts split your engagement history. Invalid emails tank your deliverability. Missing fields break your lead scoring and routing. And every bad contact in your marketing tier costs you money.

HubSpot Operations Hub helps with some of these problems, but it requires a $800+/month upgrade and technical resources to configure. Breeze Intelligence (formerly Clearbit) adds enrichment but ties you to HubSpot's data sources and pricing.

Verum cleans and enriches your HubSpot data without additional software. We export, clean, enrich, and deliver import-ready files that work with any HubSpot tier.

What We Do for HubSpot Users

Marketing Contact Optimization

Identify contacts you're paying for but shouldn't be: hard bounces, competitors, unsubscribes, and long-unengaged records. Most companies save 15-25% on their contact tier.

Duplicate Merging

HubSpot's built-in dedup tool only catches exact matches. We use fuzzy matching to find near-duplicates that split your engagement data and inflate your database.

Email Validation

SMTP verification on every email. Invalid addresses suppressed before your next send. Protect your sender reputation and keep bounce rates under 2%.

Contact Enrichment

Fill missing job titles, phone numbers, company size, and industry from 50+ sources. Your lead scoring and lifecycle stages work with complete data.

Contact-Company Association Fix

Contacts without company associations are invisible to account-based reporting. We match orphaned contacts to their companies and create the associations.

Lifecycle Stage Cleanup

Contacts stuck in wrong lifecycle stages break your funnel metrics. We audit and correct stage assignments based on actual engagement and deal history.

How It Works

Export. Export your contacts and companies from HubSpot (we provide step-by-step instructions for your tier).
Clean and enrich. We run the full cleaning and enrichment process. Typically 3-7 days.
Review and approve. You receive the cleaned file with a change summary showing what was modified and why.
Import. Upload the cleaned file back into HubSpot using native import. We format to match your HubSpot properties exactly.

Why HubSpot Teams Choose Verum

No Operations Hub required: Our cleaning and enrichment works with any HubSpot tier: Free, Starter, Professional, or Enterprise. No additional HubSpot product needed.
Save on marketing contacts: By identifying and removing dead weight from your marketing contacts, we often save companies more than the cost of the cleaning project.
Works alongside Breeze Intelligence: If you already use Breeze for real-time enrichment, we complement it with bulk cleaning, deduplication, and multi-source enrichment that Breeze doesn't do.
Per-project, not per-month: No monthly subscription on top of your HubSpot costs. Use us once for a cleanup or quarterly for maintenance.

Frequently Asked Questions

Do I need HubSpot Operations Hub for this?

No. We work with CSV exports and imports, which are available on every HubSpot tier including Free. No Operations Hub, no additional HubSpot product, and no integration to install.

How much can I save on HubSpot marketing contacts?

Most companies find 15-25% of their marketing contacts are dead weight. For a company paying for 50,000 marketing contacts, dropping to a lower tier can save $3,000-6,000/year. The cleaning project often pays for itself through contact tier savings.

Does this work with HubSpot Breeze Intelligence?

Yes. Breeze handles real-time enrichment on inbound leads. We handle bulk operations: deduplication across your entire database, email validation, legacy data cleanup, and multi-source enrichment that covers contacts Breeze can't match.

Clean Your HubSpot Without Upgrading

Tell us about your HubSpot database and we'll tell you how much dead weight you're carrying.

See What We'll Find