Seniority Enrichment
Seniority enrichment assigns standardized seniority levels to your contacts based on their job titles: C-suite, VP, Director, Manager, Senior Individual Contributor, Individual Contributor, and Intern. This enables lead scoring by seniority, routing to the right sales team, and measuring your penetration at the right level within target accounts.
Companies use wildly different title conventions. A 'Director' at a 30-person startup might be equivalent to a 'Manager' at a 10,000-person enterprise. Without seniority normalization, your lead scoring treats all 'Directors' the same and your routing sends a junior IC to your enterprise team because their title says 'Director.'
How We Determine Seniority
- Title analysis. We parse each job title to extract seniority indicators: words like 'Chief,' 'Vice President,' 'Senior,' 'Lead,' 'Associate,' and 'Junior.'
- Company size context. We adjust seniority interpretation based on company size. A 'Director' at a 20-person company gets flagged differently than a 'Director' at a 20,000-person company.
- Hierarchical mapping. Each contact is mapped to a standardized seniority level: C-suite, VP, Director, Manager, Senior IC, IC, or Intern.
- Buying authority flagging. We flag contacts likely to have direct purchasing authority based on their seniority level and company size.
What Seniority Enrichment Enables
- Standardized seniority level for every contact in your database
- Company-size-adjusted seniority for more accurate lead scoring
- Buying authority indicator based on seniority and company size
- Seniority distribution analysis showing your database composition by level
Common Questions
How many seniority levels do you use?
Our standard taxonomy has 7 levels: C-suite (CEO, CFO, CTO), VP (Vice President, SVP, EVP), Director, Manager, Senior IC (Senior Engineer, Senior Analyst), IC (Individual Contributor), and Intern/Entry Level. We can consolidate these to fewer levels or add custom tiers if your lead scoring model requires it.
How do you handle inflated titles at small companies?
We use company size as a modifier. A 'VP of Sales' at a 10-person company is flagged as 'VP (small company context)' so your lead scoring can treat it differently than a VP at a 10,000-person company. The person may genuinely be the senior sales leader, but the budget and buying authority are very different.
Can seniority data help with multi-threading into accounts?
Yes. Seniority enrichment shows you which levels you've penetrated at each account. If you only have IC-level contacts at a target account, you know you need to find VP or Director-level contacts to reach decision-makers. It's a simple but effective way to identify account coverage gaps.
Related: All Enrichment | Enrichment Services | Email Enrichment | Technographic Enrichment