Batch enrichment is the process of appending missing data fields to a large set of records all at once, rather than enriching them one at a time as they enter your system. You export a file, send it for enrichment, and get it back with new fields added: emails, phone numbers, company size, job titles, tech stack data.
Why It Matters
Most CRM databases accumulate gaps over time. Contacts are missing phone numbers, companies are missing revenue data, job titles are outdated. Fixing these one by one is impractical when you have 50,000 records. Batch enrichment lets you clean up an entire database in a single project, typically within 24-48 hours.
It's also the only practical approach for preparing a database for a migration, a major campaign launch, or an annual data refresh.
How Batch Enrichment Works
- Export: Pull your records from your CRM or marketing platform in CSV or Excel format
- Field mapping: Identify which fields need enrichment: emails, phones, titles, firmographics, technographics
- Multi-source matching: Match each record against multiple data providers to maximize fill rates
- QA and verification: Validate appended data for accuracy before returning the enriched file
- Import: Load the enriched file back into your system with new fields mapped to the right columns
Example
A marketing team exports 25,000 leads from HubSpot before a product launch. 60% are missing direct phone numbers and 40% have no company size data. Batch enrichment fills in 18,000 phone numbers and all 10,000 missing company records in two days. The launch campaign now has enough data to segment and prioritize properly.
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