Rep-run event
✕Rep's contacts plus one email
✕Registrations trickle in the last four days
✕Nobody knows what's working
✕CRO finds out at the debrief
FOR AESTHETICS AND MEDICAL DEVICE BRANDS
Event-led growth starts with who's in the room.
Event website live in days, proven marketing campaigns, and audiences built from live provider data.
Event Scorecard
Tuesday, 6:40 AM, sent to your CRO
✓Dallas, Oct 947 reg+18%
✓Phoenix, Oct 1631 regOn pace
✓Nashville, Oct 2322 reg-9%
✓Tampa, Nov 612 reg+4%
✓Denver, Nov 136 regNew
Built for brands that sell into private practices
Aesthetics devices
Medical devices
Dental
Diagnostics
Wellness
Recognized by
The room costs the same whether 8 providers show up or 40.
Venue, KOL, dinner, reps' flights, demo units. All spent before the first registration.
Filled by Thursday
✓
Provider audience from Provyx, our data service
Owners, physicians, NPs. Pulled by specialty, ZIP, and practice type.
✓
Registration site live in days
Every registration traced to the ad, text, or call that produced it.
✓
48 creatives tested in week one
Spend moves to the hooks that register providers.
✓
SMS and voicemail on a schedule
Timed to the registration curve, so the last two weeks aren't a scramble.
✓
Scorecard at 6:40 AM, every day
Pacing, forecast, blended CPL. Your CRO reads it before coffee.
What you get for each event
Five pieces. All built by Verum. All yours to see.
By invitation · Saturday, Oct 9, 2026 · 9:00 AM · Dallas
Not every practice in Texas gets this invitation.
A Saturday in Dallas: clinical data, every platform hands-on, a growth plan for your practice.
38 of 40 seats claimed
50+PUBLICATIONS
6PLATFORMS HANDS-ON
1:1CONSULTATIONS
4SPECIALTY TRACKS
Concept page. Layout matches the sites we run; the brand is fictional.
An 11-page registration site, live in days
Home, agenda, venue, six specialty pages, confirmation, calendar invite. Every visit attributed.
✓Live in days
✓4-7% of direct visitors register
✓Pixel, CAPI, and GA4 wired on day one
Lakeview Aesthetics & Wellness
4120 Preston Rd, Plano, TX 75093
✓OwnerDr. Maya Lindqvist, MD
✓PracticeMed spa, 2 locations
✓Distance14 mi from venue
✓Mobile+1 469-555-0171
✓StatusVerified open
Northline Skin Clinic
Permanently closed | Removed
Sample records. Names are fictional.
Provider audiences from Provyx, our healthcare data service
Practice owners, physicians, NPs, and practice managers within driving distance of the venue.
✓Pulled by specialty, ZIP, and practice type
✓Closed and moved practices removed
✓You never rent a list
Creative test matrix
Dallas + Phoenix cycle
C1C2C3C4C5C6C7C8
Clinical data
Practice growth
Patient demand
Hands-on
KOL keynote
Peer proof
Winner: 2.1x registration rateRegistration rate, low to high
Illustrative results. The matrix structure is the one we run.
100+ ad variants per event, run as a structured test matrix.
Custom audiences from the provider list, structured A/B across angle and creative, retargeting for everyone who visited and didn't register.
✓6 angles x 8 creatives, tested in week one
✓Bottom third cut every 3 to 5 days
✓Retargeting on every visitor
14 days outDr. Lindqvist, you're invited to a Saturday symposium in Dallas on Oct 9: clinical data, every platform hands-on, a growth plan for your practice. 40 seats. Reply YES for details or STOP to opt out.
7 days out12 seats left for Saturday in Dallas. Want one held for you?
YES
48 hours outYou're confirmed for Saturday. Doors 9:00 AM, Signature Ballroom. Calendar invite sent.
Sample thread. Names are fictional.
Texts and voicemails, timed to the curve
Compliant invitation-framed outreach to the provider list at 14 days, 7 days, and 48 hours out.
✓Consent-grounded, US-compliant
✓Invitation framing, no offers, no drug names
✓Every reply routed to your rep
The scorecard your CRO reads every morning
Registrations, pacing against sister events at the same days-out, direct-traffic forecast, blended CPL, and what's working.
✓One screen, every event in flight
✓Forecast early enough to move spend
✓Ads, SMS, and voicemail in one CPL
Event Scorecard
Tuesday, 6:40 AM
| Event | Registered | Pacing vs sister | Forecast | Blended CPL |
|---|---|---|---|---|
| Dallas, Oct 9 | 47 | +18% | 58 | $27 |
| Phoenix, Oct 16 | 31 | On pace | 44 | $31 |
| Nashville, Oct 23 | 22 | -9% | 38 | $34 |
| Tampa, Nov 6 | 12 | +4% | 41 | $29 |
| Denver, Nov 13 | 6 | New | 40 | $33 |
Working: practice-growth angle, 2.1x the registration rate of the clinical set.Not working: Nashville evening slot. Spend moved to the Saturday morning session.
Illustrative numbers. Layout and metrics match the daily report.
ONE QUARTER, ONE CLIENT
A leading aesthetics device manufacturer, before and after
18 regional events. Same reps, same venues, same budget line.
Registration site
BEFORE
Weeks
AFTER
Days
Live before the first ad runs
Ads tested per event
BEFORE
1
AFTER
100+
48-variant matrix
Visibility on pacing
BEFORE
Day of
AFTER
6:40 AM daily
Every event, every morning
PER-EVENT ECONOMICS
Blended cost per registration
Every registration traced to its source
From signed to filled room
Four steps. The first two happen in the first week.
Audience
We pull providers for the metro from our database. You confirm the list.
Site and ads live
Registration site up, pixels wired, first 48 creatives running. In days.
Cut and scale
Bottom third of ads cut every few days. Spend moves to what registers providers.
Scorecard
Your CRO gets pacing, forecast, and blended CPL for every event, every morning.
Book an event consult
Start with one event.
Who this is for
✓Devices, aesthetics, dental, diagnostics, or wellness sold into private practices
✓Regional educational events, workshops, or hands-on demo days
✓A CRO or VP Sales who owns the event calendar
✓Four or more regional events a year
✕Pharma speaker programs. Different compliance, different world.
✕Selling into hospitals through formal procurement
✕One national conference instead of a regional series
Common questions
What does Verum do?
We fill regional events for medical device, aesthetics, dental, diagnostics, and wellness brands that sell into private practices. Each event gets a registration site live in days, a provider audience from our own database, a 100+ variant ad test matrix, scheduled SMS and voicemail outreach, and a daily scorecard your CRO reads before coffee.
Where does the provider audience come from?
From Provyx, our healthcare data service. Practice owners, physicians, NPs, and practice managers within driving distance of the venue, filtered by specialty, ZIP, and practice type. Closed and moved practices are removed before the list reaches you. You never rent a list.
How fast can an event campaign launch?
The registration site is live, wired for attribution, and running its first 48 creatives within days of signing. If it isn't live and reporting within the first week, the event is refunded in full.
What does it cost to fill a room?
Blended cost per registration has run around $30 across recent events, with ads, SMS, and voicemail rolled into one number. The consult produces a cost-per-registration target for each of your next three events before any spend.
Is the SMS and voicemail outreach compliant?
Yes. Consent-grounded, invitation-framed, no offers, no drug names, and every message honors opt-outs. Replies route straight to your rep.
Do you work with pharma brands?
No. Pharma speaker programs run under a different compliance regime, and hospital procurement sales follow a different playbook. This model is built for regional educational events sold into private practices.
Book an event consult
20 minutes. Bring your next three event dates and cities.
You leave with a cost-per-registration target for each one.
Start with one event. Your registration site is live, wired, and reporting within the first week, or you get a full refund.